How? By thoroughly reviewing the website you’re targeting. Make sure yours is in the 10 percent that the editors read. You don’t want to make the mistake of pitching a blog post that’s already on your target’s website or won’t add value to their audience.Įditors receive an average of 10 pitches per day, and 20 percent of them don’t thoroughly read 90 percent of those pitches because they can tell at a glance they’re not worth the time.
#What is a reverse image search how to#
Here’s how to make sure you come with content the website will love. You’ll have a much stronger pitch if you have a few blog post ideas. It’s time to come up with guest post ideas, start pitching, and, when a site agrees to your guest post, deliver compelling content to drive traffic back to your business. Now that you’ve completed your reverse image search, you should have a master list of websites your competitor uses for backlinks. How to Find Guest Post Ideas Once You’ve Completed the Reverse Image Search and Competitor Research You can use it to establish yourself as the go-to expert in your niche and get your message in front of your target audience.ĭon’t forget to reverse image search your competitor’s logo! It can help you find opportunities to get listed on resource pages or niche directories. Having a guest post on a high authority site like CoSchedule could add to your credibility. As a competitor, this is the kind of site you want backlinks from or to write guest posts for. The blog has a DA of 57 and is a popular tool for content marketers. Scroll down further, and you’ll see my author profile for CoSchedule. If we use the example of my headshot, you’ll see the first result points back to this blog.
![what is a reverse image search what is a reverse image search](https://www.researchgate.net/profile/Nikos-Panagiotou-4/publication/348929017/figure/fig2/AS:986266581610496@1612155685754/Google-Reverse-Image-Search-https-imagesgooglecom.jpg)
Google will then return a results page that looks like this: Step 3: Start Looking for Opportunities These are all powerful backlinks helping me grow my domain authority, website traffic, and sales.Ĭhoose the headshot or logo you downloaded in step 1 and click on the blue “Upload an Image” tab. If you continue to scroll through the results, you’ll see I’ve been featured on sites like: When you scroll down past this, you’ll see a few more pages: If you reverse image search my headshot, you’ll see results like these before the fold: Getting those backlinks could help grow your traffic, build your authority, and potentially one-up your competitor.įor example, let’s say you’re competing with me. The search engine uses links from other sites as a vote of confidence.Īccording to a study by Backlinko, the site holding the #1 spot on Google has, on average, 3.8x more backlinks than those in positions two through 10.īy analyzing where your competitors are getting links, you can determine what sites are helping grow their authority and get a slice of the pie for yourself. Not having any backlinks is a reason more than 90 percent of websites don’t get traffic from Google.īy uploading a photo of a competitor’s headshot or company logo, you can see at a glance where their inbound links are coming from and start building a list of backlink opportunities.īacklinks are a valuable Google ranking factor. Using reverse image search on your competitors is one of the best link-building strategies most people skip. Why Would You Use a Reverse Image Search for Competitor Research?
![what is a reverse image search what is a reverse image search](https://www.duplichecker.com/newassets1/og_images/reverse-image-search.png)
When done right, it can give you the upper hand over your competitors while growing your authority. I’ve used reverse image search to grow my backlinks by 26 percent, but it can do so much more than find unclaimed backlinks. While many people use reverse image search to check if someone is stealing their content, it’s a powerful tool in the hands of a savvy digital marketer. What Is Reverse Image Search?Ī reverse image search uses an image in place of a text-based query.Īll you need to do is upload an image onto a search engine, and you’ll get a list of information. Here’s how to turn their backlink success into yours. When done correctly, you can use it to snoop on your competitors and find the backlinks boosting their DA and profits. How do you find these sites? Reverse image search. Not only can it help with boosting your domain authority (DA), but it could expose your business to a new audience who may want to buy from you if you target the right sites. This is where a backlinks strategy comes in. Sure, you can blog until you have hundreds of posts on your site, but it takes time.Ĭan your business afford to wait? Probably not. What do backlinks, reverse image search, and your business have in common?